As with all consumer engagement activity, you should reflect and assess the outcomes achieved.  This informs quality improvement and will help you complete the engagement cycle by thanking participants and letting them know the outcomes that resulted from their involvement.  This is fundamental to building ongoing relationships and trust.

Assess at two levels:

How did storytelling contribute to our decision-making?

Did we achieve our objective/s?

Remember to share what you discover with your participants.

(See Template 2: Five Steps to Successful Storytelling)