In storytelling work, organisations seek stories to inform and improve their work. This is a powerful form of consumer engagement. However, it is important to recognise that consumers who share their story also place their trust in your organisation to represent, use and share their story ethically and in a way that they feel comfortable with. Therefore it is appropriate to invite consumers to control this process in so far as you are able. This involves inviting them to approve the final version of their story, involving them in analysis, letting them know if you have used or plan to use their story, and providing them with information about any outcomes of your work. Providing people with options to remain involved, beyond just sharing story, demonstrates your respect for participating people and will create stronger consumer evidence for decision-making.