What role does storytelling have in your consumer and community engagement strategy?

Before you start work involving stories, consider the role that consumer stories and storytelling play in your wider consumer and community engagement strategy.

Gathering consumer stories is just one form of consumer engagement.  

The work of an organisation or a single decision-making task may require multiple types and levels of engagement.

Consumers may be involved in a steering group, consultations, focus groups, community forums or numerous other forms of engagement to support your work. Guidance and resources to assist you in planning effective consumer engagement has been provided by the Consumers Health Forum of Australia in an information module available online.

The role for stories needs to be considered as part of your overall planning.  What you learn from consumer stories may guide immediate action or they may highlight areas that need to be investigated further using other qualitative or quantitative methods.