Like all consumer engagement, it is important to be clear about the aim of your storytelling work. Think through what you hope to achieve, and following from this, who you need to involve and how you might go about supporting that involvement.

In the next section in this tool-kit, the Consumers Health Forum suggests Fives Steps to Planning Successful Storytelling that can be used when planning to use stories to inform a decision-making task. This includes assistance in clarifying the aim (or aims) of your storytelling work.