Consumer Segmentation and Activation Project 

CHF was engaged and funded by NPS MedicineWise as the lead agency to plan and implement a project, Consumer Health Literacy Segmentation Research.

The Consumer Segmentation Research contributes to improving consumer health literacy as it relates to quality use of medicines (QUM) through the implementation of research to:

• Understand the current status of health literacy amongst Australians

• Inform future NPS MedicineWise Grant activities

• Support the principles and objectives of the National Medicines Policy.