This document highlights some of the key issues for consumers about the advertising of therapeutic products. It will assist consumer representatives and members provide input to the Australia New Zealand Therapeutic Products Authority (ANZTPA) on the draft Australia New Zealand Therapeutic Products Regulatory Scheme (Advertising) Rule 2006. The document draws on the work of the Consumers' Health Forum of Australia (CHF) on Quality Use of Medicines over many years, including community engagement and Consumer Representatives’ meetings. It presents some principles, with rationale, on which a sound regulatory scheme for the advertising of therapeutic products should be based.